Winners of this space will leverage SMART data governance to improve data reliability to understand customer behavior, how consumers prefer to use products or services, enable personalized offers, and reflect contextual needs in time. real.
Many financial institutions have made significant investments in their enterprise-wide data governance programs based on regulatory-focused responses, but still view data governance investments as cost centers that could not be linked to direct value performance and financial indicators.
SMART data governance goes beyond compliance-driven governance and focuses on the intersection of data governance, data and analytics, customer experience, content and digital technologies. This panel will discuss how SMART data governance can enable financial institutions to become a data-centric organization that will unlock the value of digital banking.